WELCOME TO COULEE AUTO – YOUR FULL SERVICE DEALERSHIP

FOR SALES, SERVICE, DETAILING, AND RUST PROTECTION IN LA CROSSE, WI

Welcome to Coulee Auto, your premier independent used car dealership in La Crosse, WI. As the largest independent 

dealership in the area, we offer a comprehensive range of services, including auto sales, servicing, and detailing. 

Our dedicated team is committed to providing a positive, respectful, and honest experience for every customer. 

We pride ourselves on being responsive to your needs and maintaining a high level of competence in all that we do. 

At Coulee Auto, we prioritize your satisfaction and aim to exceed your expectations. 

Whether you’re searching for the perfect pre-owned vehicle or need top-notch service and detailing, trust 

Coulee Auto to deliver excellence in every aspect of your automotive journey.

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  • Our Service Team offers: Brakes, suspension, and more! Check out our service specials.

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  • Customer Care Rewards Program. Earn Reward Dollars for services. 24-Hour Roadside Assistance. 2 Year / 24,000 Mile Warranty. Earn FREE Oil Changes. Donate Reward Dollars to charity. Refer friends to earn more Dollars. Join Today.

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COULEE AUTO CORE VALUES

Coulee Auto is a full-service sales and service dealership. We are committed to delivering 5-star service, and work hard to earn the trust of every customer. Our professional used car sales staff will personally assist you throughout the car buying process to find the car of your dreams. Our service advisors are friendly, knowledgeable, and help prioritize the service you need. Our professional mechanics are highly trained and skilled to perform inspections diagnostics, and quality repairs and maintenance. Our detail shop will help you keep your car looking new and provide you with rust protection for years to come. Our entire staff works hard to provide an exceptional customer experience.

POSITIVE

RESPECTFUL

HONEST

RESPONSIVE

COMPETENT

Auto Sales

Looking for a new ride? Look no further! As the only dealership in La Crosse specializing in Southern rust-free cars, we have a wide selection of quality vehicles priced under $20,000. We understand the stress of buying a new car and offer various financing options to match your budget and credit situation. Our team is dedicated to helping you find your dream car without pressure. Enjoy our 60-day no-payments policy as you settle into your new ride.

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POSITIVE

RESPECTFUL

HONEST

RESPONSIVE

COMPETENT

POSITIVE

RESPECTFUL

HONEST

RESPONSIVE

COMPETENT

Truck Sales

Explore our used truck lot, where you’ll discover a diverse range of commercial and non-commercial trucks. Our friendly team is here to assist you every step of the way, making your experience enjoyable and stress-free. We offer flexible financing options to suit your budget and credit needs. Plus, we’re not just a dealership; we’re a full-service destination. Our certified mechanics ensure your truck remains in top condition, providing maintenance and repairs. Come to our lot and experience exceptional service, quality vehicles, and a warm atmosphere – your journey to finding the perfect truck starts here.

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Auto Service

We are committed to quality auto repair and maintenance service while providing you with the customer care you deserve when purchasing a vehicle. Our ASE-certified technicians have state-of-the-art tools and extensive knowledge to handle repairs for any make or model. Whether routine maintenance like oil changes, brake repairs, and wheel alignments or more extensive work like engine repair and transmission diagnostics, we’ve got you covered. With two convenient locations, we are always ready to serve you and keep your vehicle running smoothly and safely.

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Auto Detailing

At Coulee Auto, we believe in maintaining the beauty of your vehicle inside and out. Our detailing services range from thorough cleaning to paint correction and ceramic coating, ensuring your vehicle always looks its best. Additionally, we offer rustproofing services, using a high-quality, non-solvent formula from Krown that helps prevent corrosion and prolongs the life of your vehicle.

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Rust Protection

Coulee Auto, a trusted service dealership, specializes in safeguarding vehicles against rust through their premium Krown rust protection services. With a team of skilled technicians, state-of-the-art facilities, and a commitment to quality, Coulee Auto ensures your vehicle’s longevity and appearance are preserved. Experience peace of mind as your vehicle receives top-notch care from the experts at Coulee Auto.

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Words From Our Clients

We just purchased a cargo van from Coulee Auto and it was a smooth and easy process. The vehicle was what they said it was, and the service was excellent. We were told they would order a small part for us that we noticed was broken, and within a week that part was in our mailbox. Excellent experience all around.


Eric Sovern

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Your Full Service Dealership For Sales, Service, and Detailing

COULEE AUTO SALES

Mon-Fri: 9AM-6PM
Sat: 10AM-3PM, Closed Sunday

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Coulee Auto Truck Sales

Monday-Friday: 9AM-6PM
Saturday: 10AM-3PM

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COULEE AUTO SERVICE CENTER

Mon-Fri: 8AM-5:00PM
Closed Weekends

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COULEE AUTO DETAILING CENTER

Mon-Fri: 9AM-6PM
Closed Weekends

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